MEET AMY

When Amy arrived home from one of London’s most prestigious department stores some years ago — after hours of swatching tones from every high-end foundation imaginable — she did not expect to see orange.

She was tired, overwhelmed and now both mismatched and cash-strapped. Her time, money and confidence had been drained.

A few other beauty missteps over the years (including one particularly unflattering on-screen makeover) cemented something for her: the way we buy and apply makeup needs to feel clearer, kinder and far less intimidating.

With her first job as a sales assistant in the beauty section of a local pharmacy. working with brands such as Lancôme, Guerlain, Dior and Clarins, Amy has stood on both sides of the counter. Well-versed in colour, texture and application, she instinctively knows how to bring out someone’s most confident, authentic self.